Rachel Pickett

From marketing strategy to ministry, Rachel Pickett brings creativity, heart, and purpose to everything she does—including in her work with the ICEJ USA.

Rachel is our Marketing & Digital Media Manager, leading multi-channel communications across social media, email, and digital platforms. With a background in project management and marketing, she has led both creative and data-driven initiatives across agencies, nonprofits, and ministry organizations. Her experience includes serving as a Lead Project Manager for a marketing agency and as an Event and Marketing Manager in the convention and tourism space.

Rachel brings this professional background to ICEJ USA, where she manages daily social media creation and scheduling, writes copy for emails, digital ads, and social posts, and manages CRM data and social analytics. Her work blends strategic insight with storytelling that connects people to God’s heart for Israel.

She graduated from Lee University with a bachelor’s degree in communications. In addition to her professional work, she has partnered with multiple ministries throughout her career, reflecting her passion for faith-filled, purpose-driven work.

God ignited Rachel’s heart for Israel during a 2019 trip to the land, where she encountered its history and people firsthand. “It changed my life forever,” she said. “I feel like God uses my heart for ministry and Israel to connect the work back to His bigger story,” Rachel shares. “He uses the strengths He’s given me to help people see His heart for Israel.”

Rachel is deeply grateful for the team and environment at ICEJ USA. “I’ve never felt so supported—professionally and spiritually. The work we do, spreading truth and standing firmly on God’s Word, is incredibly meaningful.”

Her favorite verse is 2 Timothy 1:7: “For God has not given us a spirit of fear, but of power and of love and of a sound mind.”

Outside of ICEJ USA, Rachel comes alive through music and musicals. “Wherever I am, you’ll probably hear some kind of music. I love to worship and sing and occasionally break out my theatre skills.”